Fresh Coast Canine

Fresh Coast Canine

The Creative Process

What we did:

  • Brand Development

  • Logo Design

  • Color Palette Development

  • Typography

  • Social Media Assets

  • Icon Set

  • Thank you cards

  • Info Sheets

I love feminine brands and I love anything to do with dogs so this was right up my alley. After countless drafts I settled on the 3 logo solutions for this client. One is compact for stamping on tags, another round for social media and the primary logo in a horizontal layout. This logo set feels a little worn and well loved but friendly, and speaks to the nature of the brand. The color palate took the blues and cool earth tones to elude to the nature of the coast in the business name, it brings to mind beachy vibes without being to bold. Overall this is one of my favorite brand jumpstarts, good vibes all around!

Project Summary

This is a women owned small business that creates handmade pet ID tags and sells them both locally and through etsy. Small businesses are my favorites especially those with a clean slate, starting something new from the ground up will never stop being thrilling! The only requirements from this client were a ‘feminine but rustic’ feel and to include the state of Michigan outline and a cool color palate (preferring shades of blues).

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